With the eyes of the world on Fashion Week, designer collections and today’s top models; Debenhams are excited to announce original supermodel Helena Christensen as the star of their latest campaign for Principles by Ben de Lisi.
Retailer Debenhams has announced today the launch of Principles Weekend by Ben de Lisi - fronted by Super Model, Sophie Dahl.
Principles Weekend is a casual addition to the hugely successful Principles by Ben de Lisi brand and launches in 60 stores nationwide this week.
The Principles brand disappeared from 400 high streets across the UK in March 2009 when its parent company Mosaic Fashions was placed into administration. At the time Debenhams bought the stock to safeguard sales in its stores and later purchased the worldwide rights to the brand name.